Food industry insights

Market research involves trade area and competitor analysis, on-site observations, business and financial data analysis, focus group discussions with stakeholders, open forum meetings, personal interviews, random interviews with customers and non-customers, informal discussions with your management and staff, opinion surveys, and internet research.  

Both external and internal factors affecting your organization's future are considered in our analysis and recommendations.

External factors
National, state and local trends
Industry trends
Recent industry facility development
Local market conditions
Competition SWOT analysis
Host organization influence and strategy

Location and site analysis
Vehicle and pedestrian traffic patterns
Non-customer profiles
Internal factors
Customer demographics
Target customer profiles
Business financial results
Customer perceptions and opinions
Employee perceptions and opinions
Other stakeholder perceptions and opinions
SWOT analysis of your business
Product and service quality
Menu Evaluation