Concept appraisal

 Concept appraisal

 • Review of the client's goals and objectives
 • Review of client's commitment and purpose for entering the project
 • Assessment of the client's experience and ability to successfully implement the proposed concept
 • Assessment the client's finances and budget in terms of the proposed concept's investment requirement
 • Review of the proposed concept in terms of current trends
 • Review of the proposed concept in terms of consumer needs in the selected trade area
 • Assessment of the local availability of management and employee talent, skill, and  experience required to successfully implement the concept
 • Evaluation of the proposed menu and proposed service style
 • Review of the proposed pricing strategy
 • Assessment of the concept's attractiveness in terms of its ability to deliver pleasant human sensual experiences: Aromas, tastes, sights, touch/feeling, sound, safety, security, friendliness, warmth, fun, excitement, and physical and mental satisfaction
 • Evaluation of the concept's uniqueness, and ability to interest and attract sufficient numbers of consumers within the selected marketplace